SMS (Short Messaging Service) has become famous soon after the
youngsters started using it extensively to communicate with each other. Over
the years, we have seen telecommunication companies reducing the rates of text
messaging services, offering message packs to send unlimited messages and such.
Even though the internet has made apps like WhatsApp, Messenger,
Slack, etc. popular, SMS continues to be relevant and in use. In areas where
internet facilities are not up to the mark, users rely on SMS messages to stay
in touch with others.
Moreover, enterprises believe that an SMS message is a great way to
reach a wider spectrum of the audience directly. And, they are not wrong. Every
mobile phone has an SMS feature, irrespective of its model and cost. It is easy
to access and read the messages even if users cannot respond to them. Sending
an SMS message is a cost-effective method that guarantees results for the
enterprises.
With the telecommunication regulations, enterprises are using APIintegration services to handle the protocol and route the messages to
user phone numbers. An SMS service provider in India will
enable enterprises to connect their database with an SMS gateway and use a
cloud platform to send and receive messages.
This allows the enterprises to send an unlimited number of messages to
users in bulk. It takes just a few clicks to send the messages. Informational,
promotional, and transactional messages can be sent to users anywhere in the
country and the world. Most companies offer international messaging services.
Banks and financial institutions, e-commerce websites, educational
institutions, corporate sector, government agencies, hotels, travel companies,
etc. an enterprise belongingto any industry can use these services.
The API platform can be used to connect with users across 30+
communication channels. The messages will be automatically translated the
template form to text form and delivered across the selected channel. Also, if
the messages fail to get delivered through one channel, they will be re-routed
through another. Most messages that do not get delivered on WhatsApp or other
internet-based communications channels get routed through the SMS gateway.
The SMSservice provider in India handles
the messaging API and helps enterprises in developing customer engagement tools
and creating bots to automate the replies.
v Sending
Bulk Messages
o
Messages can be sent in bulk with a single click.
The user phone numbers can be selected from the database by categorizing them
into different groups based on their product preferences.
o
Bulk messages can also be personalized to include
the name of the user. Personalized messages generate more attention.
v Notifications
and Alerts
o
Send informational messages and timely
notifications about order bookings and deliveries.
o
Inform users about the service due dates and send
payment reminders.
o
This will help them keep track of their orders,
payments, and service schedules.
v Promotional
Messages
o
Promoting and marketing a product or service
through SMS messages has been followed for years with successful results.
o
Sending regular updates on products, introducing
new products and services, sharing details of discounts, and offers to increase
sales, festival period offer promotions, etc. are some promotional techniques.
o
Scheduling campaigns for fixed days, targeting
the new audience, exploring and expanding wider into the market can be
practiced by methodically sending promotional messages.
o
By providing users with codes and allowing
two-way communication, enterprises can convert promotions into sales.
v Using
Bots
o
Create and use chatbots to send automated
messages to users.
o
Bots can be used while responding to customers
and sending pre-approved messages.
v Reliability
o
The companies provide a reliable cloud platform
with 99.9% uptime and system redundancy.
o
The service providers constantly monitor the
platform and ensure there are no glitches that prevent the messages from being
sent.
o
The message traffic is closely tracked, and a
list of invalid phone numbers is updated to the dashboard.
v Data
Security
o
Data encryption, role-based access control, and
vulnerability testing are done to ensure that the information shared is kept
secure and confidential.
v Technical
Support
o
A team of the service provider is always
available to help and assist the enterprises in managing the platform and
sending messages.
o
Any errors that appear are effectively solved,
and the messages are sent within less time to the users.
o
The delivery reports are updated for the
enterprises to know how many of their customers have received the messages.
v Dashboard
o
The interactive dashboard works as a record
manager and message tracker.
o
The number of messages sent, delivered, received,
rejected, etc. are automatically updated on the dashboard.
o
Enterprises can also track the number of
complaints received from the customers.
From getting closer to customers to increasing sales and generating
greater ROI, SMS messages help enterprises in many ways.